Red wars WeChat QQ brothers concentric Alipay users encountered a large area of respect-www.777vk.com

Red wars WeChat QQ brothers concentric Alipay users encountered a large area of short – Spring Festival Red war reporter He Jun raise a Babel of criticism of finally settled. From the Tencent’s data shows that year new year’s Eve, the number of participating in the WeChat red transceiver reached 420 million, reached a total of 8 billion 80 million, is 8 times the 1 billion 10 million year of the sheep. The highest peak occurs at 00:06:09, and receives 409 thousand red packets per second. However, due to the WeChat red envelopes at the peak frequently Caton, also delayed many users "way". As WeChat’s brother, after the new year’s day, QQ also joined the Red New Year’s Eve homeopathic war, the two brothers formed on Alipay’s "attack" situation. Data show that, on the eve of the new year’s day, participate in "brush" QQ red envelopes of 308 million users, a total of 2 billion 234 million red packets. QQ red envelopes peak occurred in the first day of 00:03, and WeChat red envelopes almost at the same time. From Ali’s data showed, in the Spring Festival Gala and cooperation "poofing red pass blessing" activities, a total of 791 thousand and 400 users collect "five card", share 215 million yuan in cash envelopes, 271 yuan per capita. In addition, the truck this play, Alipay also produced 1 billion 100 million of friends. However, compared to Alipay hundreds of millions of users, the winning side of 790 thousand people was that some are too low, the vast majority of users are active in the truck, because of the lack of "professional card" and this also caused a lot of work not completed, tucao. Grab red is a "fun", but because the truck play is more complex, so many people had more "seriously", but when the pay and harvest is not proportional to the time, complain can hardly be avoided ", anonymity insiders pointed out. In addition, for the first time this year to join the red war Baidu announced that as of February 8th (the first) 12 at noon, Baidu wallet bag was opened up to 11 billion 200 million, total value of 4 billion 200 million yuan out of bags, which reached 300 million yuan in cash, the winning rate of more than 90% bags. The user through the mobile phone Baidu Baidu wallet bag called interactive voice number totaled 320 million times, two peaks in the spring before the start of the new year’s Eve and 23:56. From Sina, micro-blog’s data show that the new year’s Eve, the total issued red value in micro-blog’s more than 1 billion, as of year 24, there are more than 100 million users grab red. Grab a red envelope into a new "custom" for any one industry, a company, to launch a "phenomenon" products are can not be met. It can be said that red envelopes are undoubtedly "phenomenal" products in the past three years. In the Spring Festival of 2014, when Tencent launched the first red packets, the number of participants was still 5 million. Today, it has profoundly changed people in the Spring Festival and even daily life. Special researcher Chinese Electronic Commerce Research Center Chen Hudong pointed out that the red become a phenomenal product for three years, the Tencent expanded in 2015 in 2014 test, Alibaba, Baidu in 2016 with a strong force, and finally red humanity theory

红包大战微信QQ兄弟同心 支付宝用户遭遇大面积失敬   ■本报记者 贺 骏   沸沸扬扬的春节红包大战终于尘埃落定。   来自腾讯方面的数据显示,猴年除夕当日,微信红包的参与人数达到4.2亿人,收发总量达80.8亿个,是羊年除夕10.1亿个的8倍。最高峰值发生在初一00:06:09,每秒钟收发40.9万个红包。不过,由于微信红包在高峰期频频卡顿,也耽搁了不少用户的“财路”。   作为微信的大哥,继元旦之后,QQ顺势也加入了除夕红包大战,兄弟二人形成了对支付宝的“夹击”态势。数据显示,除夕当天,参与“刷一刷”QQ红包的用户数为3.08亿人,共刷出22.34亿个红包。QQ红包的峰值发生在初一00:03,与微信红包几乎在同一时点。   来自阿里方面的数据则显示,在与春晚节目合作的“咻红包传福气”活动中,共有79.14万名用户集齐“五福卡”,分享了2.15亿元现金红包,人均271元。另外,通过集卡这一玩法,支付宝还产生了11亿对好友关系。不过,相比于支付宝数亿的用户,79万人的中奖面被认为有些过低,绝大部分参加集卡活动的用户,都因为缺少“敬业卡”而功亏一篑,由此也引发了大量吐槽。   “抢红包本来就是一个‘乐子’,但由于集卡的玩法比较复杂,使得很多人不得不更‘认真’一些,但当付出与收获不成正比时,抱怨就在所难免了”,有不愿具名的业内人士指出。   此外,今年首次加入红包大战的百度宣布,截至2月8日(初一)中午12点,百度钱包福袋被开次数达112亿,共发放出价值42亿元的福袋,其中现金达3亿元,福袋中奖率超过90%。用户通过手机百度喊百度钱包福袋的语音互动次数累计达3.2亿次,两个峰值分别出现在春晚开始前和除夕当晚23:56。   来自新浪微博的数据显示,除夕当天,在微博上发出的红包总价值超过10亿,截至除夕24点,有超过1亿网友抢到红包。   抢红包成新“习俗”   对于任何一个行业、一家公司而言,能够推出一款“现象级”产品,都是可遇不可求之事。可以说,红包是近三年来毋庸置疑的“现象级”产品,2014年春节腾讯首次推出红包时,参与人数尚在500万人。如今,其已深刻的改变了人们在春节乃至日常的生活。   中国电子商务研究中心特约研究员陈虎东指出,红包成为现象级产品的过程用了三年时间,腾讯在2014年试水、阿里巴巴在2015年扩展,百度在2016年发力,红包终于和带有浓重人文情怀的节日结合在了一起。   有网友甚至戏称:“过去,除夕有四大年俗:贴春联、贴门神、守岁、领压岁钱;如今,新四大年俗是:抢红包!抢红包!抢红包!抢红包!”在人们感怀年味越来越淡的时候,以微信红包为代表的“抢红包”激活乃至重构了春节场景。   来自腾讯的最新数据显示,今年春节期间(除夕到初五),微信红包总收发次数达 321亿次,总计有5.16亿人通过红包与亲朋好友分享节日欢乐,几乎覆盖了全国75%的网民。相较于羊年春节6天收发32.7亿次,增长了近10倍。   红包呈“病毒式”传播   社交催生了活跃用户关系的红包,而红包又反过来进一步激活了社交。逢年过节,发个微信红包娱乐和祝福一下,已然成为国人过年的新“习俗”。   2月10日发布的《中国互联网红包大数据报告》显示,互联网红包在城市手机网民的渗透率为89.5%,红包高频用户集中在20岁-29岁,渗透率达92.6%。大部分用户首次接触互联网红包的渠道是社交平台,98.6%的用户通过亲朋好友转发首次使用互联网红包,52.9%的用户通过在社交群里抢发开启了第一次互联网红包之旅。此外,在社交平台的推动下,红包在50岁以上的“白发网民”中也呈现出高达64.6%的渗透率。   更为关键的是,红包的使用场景正在“去节日化”。报告中发现,75.5%的用户同样会在非假节日中使用互联网红包,其原因在于用户需求正在不断升级。互联网红包从最开始的节日活动,逐渐发展成为替代贺卡、请柬的情感表达工具。   具体到微信红包,来自腾讯的数据显示,今年春节,微信红包不仅在参与人数及互动次数创下新高,而且在地域分布上,也正从一、二线城市向三、四线城市乃至更下级城市渗透。在发红包排名前二十的城市中,三、四线城市数接近一半。   在参与人群的年龄分布上,微信红包也覆盖了更多年龄层次的用户。90后是发红包主力,共发送25.88亿次。此外,不少爷爷奶奶辈也注册了微信帐号,绑定银行卡,参与到红包狂欢中,数据显示,“60后”发送红包超过1.66亿次,“60前”发送红包达0.96亿次。   中国电子商务研究中心主任曹磊指出,红包一端连着人,另一端连着钱,是移动互联网与线下商业结合的良好载体之一,是发展新用户的重要渠道。共享经济时代,红包不仅意味着促销,更是社交和共享。   数据显示,尽管BAT等巨头都希望借助红包拉动金融业务,但截至目前,红包对于拉动O2O业务的效能还有待进一步释放。《中国互联网红包大数据报告》指出,现金红包中的“钱’,78%仍然以红包的形式再次分发出去,用于电商购物和线下消费的仅为12.2%和9.4%。 进入【新浪财经股吧】讨论相关的主题文章: